Use your stats to profit
with pay per click advertising
Choosing the right Web Hosting service is equally
important as choosing your optimum domain name.
There are 1000's of Web hosting companies to choose
from offering a wide variety of web hosting package
options. However, no matter which Hosting Company
and package that you choose, you simply must use a
service that offers statistical analysis.
The information provided by detailed statistics is
extremely important in analyzing your Marketing Strategies.
Statistical data will allow you to view the number
of visitors to your web site and provide detailed
information about where they came from and at what
point they left your web site to go somewhere else.
If you have these statistics then you can organize
your advertising more effectively. Without statistical
analysis you will simply not know what is wrong with
the web site and what areas are working fine.
As you can see, web statistics are extremely important
from a marketing viewpoint.
Some useful statistics include:
* Unique Visitors
* Top Referrers
* Top Exit Pages
Unique visitors are more important that the number
of visitors or hits since this statistic does not
include
repeat visitors and gives an accurate figure for the
actual number of visitors that your site is attracting.
Do you want to know how these visitors are finding
your web site? Then check out the 'top referrers'
data.
This data will show the most common sources that refers
visitors to your site. If you have a high listing
in a popular search engine for a particular keyword
then this source of traffic will show up here.
Top Exit Pages are the most common pages from which
people leave your web site. It is important to find
your most common exit pages, then determine why people
are leaving . Then you can adjust your web site accordingly
to try and bring this figure down. Of course people
must exit your site from somewhere. You want to make
sure your visitors are getting a chance to review
your sales copy, and if they exit from there you may
need to adjust your copy.
Ultimately it would be nice if your most common exit
page was your "Thank You For Your Order"
page!
Other important statistics include:
* The Most Requested Pages
* The Least Requested Pages
* The Top Entry Pages (the most common pages where
people entered your site)
* Top Single Access Pages (the most common pages which
people accessed, then left your site without visiting
other pages)
* Top Search Engines (most common search engines are
sending your visitors)
* Top Keywords (most common keywords people are entering
into search engines to find your site)
How does all this information help your marketing
strategies?
Well, by analyzing your web stats you will be able
to calculate precisely how much each visitor to your
web site is worth.
Then you can simply divide the number of unique visitors
by the gross sales figure. Now you will have a precise
amount that you know you can bid in Pay Per Click
search engines without losing money!
Desmond Mantor is the Director of Sales and Marketing
for Have
Traffic, a company specializing in producing highly
targeted website traffic for commercial websites.
Please visit http://www.havetraffic.com for information
about our revolutionary web site promotion service
