Using Contextual Marketing
If you mention Search Engine Marketing (SEM) then
you will automatically think of two words - Volume
and Exposure. these are things that all businesses
need to generate steady income. Search Engine Marketing
allows your business to expose itself to hundreds,
even thousands of potential customers for less than
it would cost to do so via traditional print media
like newspapers or and direct mail letters. This is
great for smaller business owners who have much smaller
marketing budgets than the bigger companies. SEM is
a simple concept. You need to build a site and then
optimize the content based on keywords that receive
good results in search engines. The better your optimization,
the higher your placings will be. The internet promotes
your business 24-7 but the problem is that you can
wait weeks or even months for the search engines cross
reference with your site and your keywords. And of
course there is no guarantee they will do it at all
which can be a problem. Pay-Per-Click (PPC) Search
Engine Marketing eliminates the long indexing wait
and secures your placement in the top positions. You
simply bid on topic keywords. The higher the bid...
the higher your placement in the results. You only
pay when someone clicks on your ad link. Your site
appears in the results within minutes (not weeks or
months) once your ad campaign starts. PPC allows you
to build an opt-in list fast, test ideas for new products
and experiment with marketing campaigns. But despite
the goodness you do have to pay to stay in the top
placings. To do this you can be paying up to $5 or
more per click. Both SEM and PPC have commonalities.
They both drive targeted visitors to your site and
there is a learning period where you can pay little
money to test the system and then build up your bids
as you learn which keywords are more effective. Ongoing
tweaking is very important. Contextual marketing,
the latest way to market online shows the same effectiveness
as SEM and PPC but without all the hassles. Not only
does it produce volume and exposure, it~s also fast
and easy to use Contextual marketing has huge potential
because it takes the best component of PPC and SEM
but maintains a simplicity of use. People who click
on your site have pre-qualified themselves because
they looked up the keywords you had optimized. This
will make it far easier to transform them from an
enquiry into a potential sale. This translates into
increased sales conversion rate and an increase in
your profits. If you need an effective way to find
new customers then contextual marketing is probably
your best option. Try it and compare the results -
you might a bit surprised.
Tina Valiedi is the Chief Editor for MP Strategies
Firm, a company whose breakthrough service unleashes
the power of the internet to drive hidden potential
clients to your site. Sign up for the Strategic Traffic
Tips eZine at: http://www.mpstrategiesfirm.com
