Get Off to a Fast Start
Using Other People's Traffic
Conversion rate makes or breaks an online business's
success. Many website marketing efforts are measured
by how many visitors end up making a purchase. Unfortunately,
more visitors don't mean more business. However, more
visitors that come from outside your site with qualified
interest in what you sell does increase your ability
to succeed.
What also adds to your ability to increase your conversion
rate is finding the best sources for your visitors
to
travel over to your place. One way to accomplish this
task is to get a hold of other people's lists, or
visitors. As
tricky as this sounds, it's not as hard to accomplish
as you might think.
A few places where you can find these lists are suggested
below:
1. Bulk E-mail.
The best lists for bulk e-mails come from opt-in visitors
who willingly gave information about their interests
in your
type of products or services. The age of these lists
makes a difference in the campaign's success. Old
or highly
recycled lists generally contain visitors who are
tired of being contacted or no longer hold an interest.
Frequently
updated lists and lists that aren't sold to many other
buyers - especially your competitors - are the most
effective. These lists are useful for starting direct
mail campaigns like newsletters or advertisements
that contain
links that pull in visitors. Suggestions for bulk
e-mail distributors include www.zxEmail.com, ww.OptInDatasite.com,
and www.EmailBrain.com.
2. Directories.
When you're a member of an affiliation or a special
organization, many times you also gain access to lists.
Many contacts come from surveys conducted by that
organization. Check out your industry associations
for
these lists. To gain lists of visitors that generally
fit your line of business, check out www.lists.com.
3. Links.
Many website owners think outside the realm of their
own website and find ways to link other sites to their
pages.
If the outside location is closely related to their
own product or service, then the visitors are more
likely tofollow through and click over. These links
can contain software that asks for simple information
that allows you to
follow up with a "thank you" email or such.
Some software that's designed especially for these
types of ads are
Goggled Adwords and Prospect (www.marketing-2000.net).
Places were you can tie in these links are blogs and
e-
zines.
4. Spammers. (Danger - Thin Ice!)
Twisted website owners think nothing of spamming people's
computers for email lists. These lists are used to
pull
visitors into their sites through direct email campaigns.
A few misleading Internet postcard mailers appear
as
harmless services but are just collectors of email
addresses that are sold to interest buyers for them
to use in their
campaigns.
Opt-in participants make up the best lists. These
visitors really have asked to know more about your
product or
service. However, if a visitor feels misled or just
a number, you can throw away any hope for making a
sale. The
best lists are fresh, recent. Older lists generally
result in recipients that are tired of being contacted.
Double
check lists for duplicates. Many opt-in lists also
sort the participants according to their demographics
and
interests. To avoid a low conversion rate, don't buy
lists that your competitors already bought.
Of course the best way to build a responsive list
is to build your own from your community or your loyal
customers.
To "prime the pump" with highly targeted
visitors at a very affordable cost, contact www.1dmom.com
for ways
to build the most qualified prospect list.
Copyright 2005 Riki Trafford. All rights reserved.
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