Entrepreneurial Laboratory - Market Testing Prior To Investing

During the last decade, the Internet has transformed into an "entrepreneur's lab". Remarkably in 1993, the Internet "point & click" Internet browser called Mosaic by Marc Andreasen debuted to a receptive world. Consequently, a workable Internet for everyone was born! You didn't have to study odd programming languages prior to using a computer. All you now required was the ability to wiggle your fingers and to identify tiny images on a screen in order for your computer to accomplish tasks and to communicate with lots of people. From the time when the Internet first appeared, it contained a galaxy of stuff covering a mind-boggling range of topics. The Internet quickly became an alternative for audio systems, VCR, telephone, and in some situations, television. However, from the standpoint of an entrepreneur, the Internet's most compelling - and possibly life changing - role is a medium that's not only instantaneously prosperous but has low overhead expenses for direct mail advertising. I'm not talking about corporate-style TV advertising that seeks to win design awards and shape brand image. I'm talking about advertising that calls you to action, as opposed to TV ads that leave you half smiling and wondering "What's that all about?" This action might entail phoning a customer center, downloading an e-book, signing up for further information, or even supplying your credit card data so as to order online goods & services! Setting up a magazine ad typically costs hundreds or even thousands of $s, and takes weeks or months to get the responses back. Imagine the contrast then, for the Internet Entrepreneur who sets up a small ad for a few tens, or at worst, a few hundred $s, and gets his first web site visitors within minutes! This means that the performance of the ad in that market can be measured, often in a matter of a hours. So you know which campaigns will be profitable, without risking a fortune to find out.

Is your business ready to grasp hold of this opportunity? Will adding a new online operation make a difference in revenue in your current business? Or do you want to launch a completely new business venture online? When you consider that much of the ordering, payment, and fulfilment processes can be automated, and for many offers, the sales processes too, then the commercial power of this amazing technological medium becomes awesome! Even though stepping across this frontier requires a range of skills - such as direct marketing, copy writing, and computer literacy - only two fundamental actions are called for: 1. You must attract the right visitors to your site. 2. Then, you must persuade these visitors to execute the desired actions. Sound simple? In principal, yes, except in practice, several important questions along the way must be answered: - Who are your "right visitors"? - Where do you find them? - How do you lead them to your website? - Is your market large enough? - Plus, what do you ask and offer your visitors when they arrive? - Can you count on a percentage of visitors to respond? - Can you increase these odds?

The Direct MO Marketing website helps clients accelerate their business growth by implementing simple and effective solutions to get the right kind of visitors to their website. Copyright 2005 Riki Trafford. All rights reserved.

Riki Trafford is the webmaster of Direct MO Marketing Inc which offers low cost keyword-targetted web traffic. 1dmom.com has a free newsletter - DMOM Traffic News. Signup at http://www.1dmom.com/